If you’ve been thinking about marketing your small business, you may want to consider Twitter.

Twitter can be a solid resource for any small business, despite its short character count that may feel limiting. There are a number of ways in which you can utilize the social media as a way that will benefit your small business.

Share

Twitter is a place where people will follow hundreds of users. This means you should stand out among them by posting enough — not too often where people will feel like you are self-promoting or are spamming their feed. In fact, one of the best ways in which you can do this is by sharing promotion offers and coupons. Who doesn’t want to come across savings? It’s an effective way of engaging with your followers, while also having them potentially visit your website.

Communicate

Twitter allows for casual conversations among small businesses and their followers. In fact, a lot of big companies on Twitter regularly reply to their followers on a daily basis. It’s a great marketing strategy because, in some sense, doing so humanizes your small business. Those who follow you will feel like there is a real person behind your company’s words, which will hopefully establish some sense of loyalty.

Conclusion

It’s imperative that you use Twitter effectively and a lot of that comes from attempting new things. If making schedules works for you, you can create a marketing schedule and increase your social media presence that way. The goal is that your followers shouldn’t feel overwhelmed, but rather, excited about engaging with the opportunities that you are presenting to them.

 

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