The success of any business largely depends on its employees.
The importance of employee performance is crucial, considering the fact that your employees are the ones that come in each day and contribute to the success of your business. In fact, each employee is important in his or her own way. So, while you have probably filled each position with the most qualified candidates, there is one area that you may have overlooked or have been considering filling.
The role of a social media manager may often be overlooked because their responsibilities are less clear than, say, that of an administrative assistant. The administrative assistant, for instance, has very clear responsibilities — office services, scheduling, providing support for the administrators, handling phones — but what does a social media manager do? In fact, why do you even need one?
It’s been reported that the next hire 11% of local businesses will make will be a social media manager. The confusion that sometimes surrounds what they actually do, however, may be a reason why so many businesses haven’t utilized one thus far. The social media manager isn’t someone who spends their work hours on their phone, updating Facebook and Twitter for your company — although that may be a part of what they do. It’s also much more than that and hiring a social media manager may be incredibly beneficial for your business.
Launching a Marketing Campaign
The launching of a marketing campaign is one of the things that a social media manager may handle. It’s pretty clear that marketing is an essential part of any business. The industry is continuously growing. In 2014, marketing was a $135 billion industry. In addition, internet advertising now makes up 25% of the entire advertising market. The numbers suggest, quite simply, that their marketing campaigns influence how successful a business is in reaching out to its audience.
The benefits of a marketing campaign include promoting your products and services. They may also utilize different mediums, such as online or print publications. In fact, a marketing campaign can also help build your brand image. In doing so, a marketing campaign can help place a “positive message about your company in front of enough people for enough time.”
The costs for launching an effective marketing campaign, however, will vary. If you have been thinking of investing in one, you may want to consider a business loan. The benefit of a business loan is that the way they can be used is very flexible. If you need a certain amount of financing, for, let’s say, launching your own marketing campaign, a business loan can provide you with that kind of opportunity.
In doing so, you aren’t immediately spending your business’ profits; instead, you are using a business loan that doesn’t tie up your cash flow. In this sense, you can try different things and see what works for you.
The value of a business loan is that you can invest in your business. The additional financing that you will obtain from the business loan can be invested in helping your business grow.
Citations:
LocalVox: http://localvox.com/resources/small-business-marketing-statistics/#smallbusinessmarketing
WebDAM: http://www.webdam.com/2014-marketing-statistics-infographic/
Investopedia: http://www.investopedia.com/terms/m/marketing-campaign.asp
Inc: http://www.inc.com/articles/2000/03/18889.html
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